TLC = Touch Look Check


Updated 10/20/08 6:36 AM · Posted by FitSugar · 11 comments

The more I write about breast cancer, the more I realize the face of the disease is getting younger and younger. Women under 30 are regularly diagnosed with breast cancer – it is no longer a post menopausal disease. I just found the Canadian organization Rethink Breast Cancer. Their focus is not only fundraising for research, but creating awareness about the disease, and their target Read more

Rethink Breast Cancer: Touch. Look. Check.


Updated 10/26/07 3:30 PM · Posted by FitSugar · 6 comments

Rethink Breast Cancer: Touch. Look. Check.

The more I write about breast cancer, the more I realize the face of the disease is getting younger and younger. Women under 30 are regularly diagnosed with breast cancer – it is no longer a post menopausal disease. I just found the Canadian organization Rethink Breast Cancer. Their focus is not only fundraising for research, but creating awareness about the disease, and their target Read more

Is Cuddling-Over-Sex an Effective Message?


Updated 05/08/11 9:33 PM · Posted by · 13 comments

Teen Mom Cuddling PSA Video

In this new PSA with the stars of Teen Mom, the girls try to warn teens about the dangers of sex by saying they should have just cuddled with their baby daddies instead of doing the deed. By focusing on cuddling as a viable way to prevent teen-sex consequences, this video takes a roundabout approach to talking about safe sex, STDs, and pregnancy prevention. Maybe the idea is that these girls just Read more

Are Demi Moore and Ashton Kutcher Anti-Sex Trafficking PSAs Effective?


Updated 04/23/11 1:12 PM · Posted by · 2 comments

Video of Ashton Kutcher and Demi Moore Real Men PSA

Real men know how to work the remote control (to open a beer), use an iron (for a grilled cheese, duh), and make a meal (pour milk directly into the cereal box). But real men don't buy girls. That's the simple message behind Demi Moore and Ashton Kutcher's new anti-sex trafficking PSA campaign "Real Men Don't Buy Girls." Trying to catch your Read more

Is This Breastfeeding Ad Cute or Creepy?


Updated 02/08/12 12:34 PM · Posted by · 2 comments

Talking Baby Breastfeeding Ad

Has Louisville, KY, stolen the E*Trade baby? In a new series of public service ads encouraging breastfeeding, a Louisville public health organization digitally enhanced a baby's mouth with a full set of teeth and a big-girl voice to tout nursing's benefits. The Mayor's Healthy Hometown Movement uses the talking tot to dismiss some of the reasons new moms often turn to the bottle, including Read more

George Clooney, Jessica Alba, Rob Lowe and More Lend Their Foul Mouths and Star Power to a New ONE PSA


Updated 10/04/11 9:35 AM · Posted by · 1 comment

George Clooney, Jessica Alba, and Bono in ONE PSA Video

There's plenty of star power behind the new PSA campaign for ONE. George Clooney, Jessica Alba, Bono, Colin Farrell, and more joined the antipoverty organization in trying to bring attention to the growing famine problem in Somalia. The video, titled "The F Word: Famine Is the Real Obscenity," has famous faces showing their outrage for the serious issue in a funny series of f-bombs. Watch now! Read more

Taiwanese Animators Take On HPV and Oral Sex


Updated 02/25/11 10:19 PM · Posted by · 1 comment

Taiwanese HPV Oral Sex Video

This is exactly the type of fear-mongering PSA I predicted Monday when the news came out that one strand (out of 130) of HPV can be transmitted through oral sex and cause oral cancers: an attack on all HPV. But it's in Taiwanese, so it's kind of awesome. Especially when an old man's heart-shaped sunglasses turn into a 69. Besides, it's not technically a PSA, just a humor video by Next Media Read more

Do You Find This Breast Cancer Awareness Ad Offensive?


Updated 10/14/11 11:49 AM · Posted by FitSugar · 23 comments

Are Breast Cancer Ads Too Provocative?

I've seen a bunch of provocative Breast Cancer Awareness ads this month. Some of the more eye-raising slogans splashed strategically across t-shirts include: Save the Ta Tas, Hope For Hooters, and Save 2nd Base. None of these come close to the viral ad campaign featuring MTV DJ Aliya-Jasmine Sovan walking poolside in a bikini as the camera zooms in on her bouncing breasts. The video is titled Read more