How Tobacco Companies Get Women to Light Up
Could a bright and colorful package convince you to put your health at risk and smoke cigarettes? Tobacco companies sure hope so, as they shift their strategy to focus on young women in developing countries. Men make up 80 percent of the world's 1 billion smokers, so now it's time to move on to the ladies. In addition to "feminine" packaging and flavored cigarettes, big tobacco uses themes like Read more









