The fact that more and more consumers are choosing bottled water, both sparkling or non, as well as green tea beverages instigated the two cola giants, Coke and Pepsi, to rethink their products. Even though the soda business remains a $68 billion industry, profits dipped in 2005 and the big TWO are looking for new ways into consumer pockets. Enter Diet Coke Plus and Tava, Pepsi's stab at a Read more