Krispy Kreme's New Plan: Smaller Stores and Soft-Serve
After three years of floundering sales, Krispy Kreme has unveiled a new business plan. The doughnut chain famous for its hot-off-the-line, melt-in-your-mouth glazed doughnuts will roll out its own brand of soft-serve ice cream, Kool Kreme. The company also plans to open smaller-sized stores and expand its overseas market share. Later this year the Winston-Salem, NC-based company plans to open Read more








