Rise in Obesity Due to Rise in Health Foods
Ever wonder why we are seeing way more 'health' foods being advertised yet, as a nation, we're still getting more and more obese? Well a new (and interesting) study from the Journal of Consumer Research explains it as the "American obesity paradox": The parallel rise in obesity rates and the popularity of healthier food. In a series of four studies, the researchers reveal that we over-generalize Read more







