Lay's Goes Local
Frito-Lay, the nation's biggest snack-food company, has announced plans to go local. Next Tuesday the Lay's brand of chips will roll out a new marketing strategy. Dubbed "Lay's Local," the campaign focuses on the 80 farms (scattered across 27 states) that grow the potatoes used to make the chips. Dave Skena, the vice president of potato chip marketing for Frito-Lay, explains the reasoning behind Read more









