Forget Gatorade, Beer Is the Next Big Sports Drink
Forget Gatorade; some fitness enthusiasts are turning to beer to rehydrate. Erdinger Alkoholfrei, a nonalcoholic Bavarian brew, is becoming a favorite amongst European athletes. The beer even has a team of reputable athletes that it sponsors consisting of triathletes, biathletes, and championship skiers. Positioning itself at many of Europe's top sporting events, the company claims that unlike Read more







