FitSugar

Tampax Asks: What If Boys Had Vaginas?

TresSugar — Tue, 16 Jun 2009 13:00:00 PDT

Tampax has decided to go with the flow of viral marketing by creating a new series of videos staring Zach, a 16-year-old who wakes up one morning to find out that his penis has been replaced with a vagina. Zach soon discovers the joys of baking and the fact that men are pigs - because everyone with a vagina loves to bake and hates men! Well, Zach does come face-to-face with something almost every woman deals with: a monthly period. Luckily, he finds a Tampax dispenser that saves him from high-school humiliation. In the midst of menstruation, Zach has the deep realization: "getting your period sucks."

Tampax Really Knows How to Nix the Menstruation Taboo

GiggleSugar — Thu, 26 Jun 2008 12:00:00 PDT

As if there isn't enough weirdness surrounding the menstruation taboo, the creative minds over at Tampax deem it fun and appropriate to suggest that menstruating women can suck the water up out of pools - because of the highly absorbent artillery they shove up themselves for period relief. Thanks to tampons, absolutely nothing can escape a menstruating woman's vajayjay. Nothing! Which is exactly what we women want: the ability to suck everything up there. Right?

Upgrade Your Gym Bag with Your Upgraded Tampon

FitSugar — Thu, 13 Sep 2007 09:21:10 PDT

I know you guys always have something to say about your choice of feminine hygiene products, so you may be interested in the new and improved Tampax Cardboard. This is the first upgrade to Tampax Cardboard since its introduction in 1936! To thank Tampax for their sponsorship, we are thrilled to let you know how you can upgrade your gym bag with this awesome new tampon.

The new Tampax Cardboard has revolutionary 3-way leak protection including:

A built-in backup™ skirt
An absorbent core to fit your unique form
An anti-slip™ grip for precise placement

Now that's an upgrade! It's nice to know you can have all those features in a tampon that doesn't have a plastic applicator. Yep, it is the greening of feminine hygiene products. Sound cool? Sign up for a free sample.

Maxi Pad Ad Finally Draws Blood

Tara Sharp — Wed, 06 Jul 2011 11:00:00 PDT

Bloody hell, it's about time! Always has an ad for its ultra thin pads that features a teeny tiny dot of red blood (no carefree girl in white in sight), and it may be one of the first instances a US feminine hygiene ad has dared to reference real blood, much less show it.

Despite being about periods, tampon and maxi pad advertisements have a long history of pussy-footing around the realities of menstruation with euphemisms, metaphors, and that infamous blue liquid. The closest we've seen to a blood reference are the o.b. and Tampax ads above that use vampires and sharks to get their point across.

Is this a step in the right direction? Do you think we'll ever get to a point when a woman's period and her body are talked about openly and honestly?