Are Sweeteners PureVia and Truvia Safe?


Updated 06/13/11 3:34 PM · Posted by FitSugar · 77 comments

Are Sweeteners PureVia and Truvia Safe?

There's been a lot of talk lately about the natural sweetener stevia. Being calorie-free, it seems like a great alternative to sugar for people trying to lose weight. A few months ago, Coca-Cola announced it would begin using its stevia-derived sweetener Truvia in a few products, prior to being approved by the FDA. Not to be left in the cold, PepsiCo has also created a no-calorie stevia Read more

Coca-Cola's Truvia Wins FDA Approval


Updated 12/19/08 11:00 AM · Posted by FitSugar · 8 comments

Coca-Cola's Truvia Wins FDA Approval

Earlier this week, the Coca-Cola company announced it would begin selling three flavors of diet Odwalla juices sweetened with Truvia. Derived from the somewhat controversial herb stevia, Truvia had yet to be approved by the FDA when the Coca-Cola company made its announcement. On Wednesday, Dec. 17, the soft drink giant received word from the FDA that Truvia is now "generally recognized as safe" Read more