Sugar Editorial Picks
Dec 22, 2008 -
Earlier this Fall, I was invited to attend a Women's Media Summit at Nike HQ to learn about their new training shoe for women, the Zoom Sister One+ ($110). After treating all the attendees to a killer workout designed to show off the flexible features of the Sister One (I was sore for days), they sent me home with a pair of shoes to experiment with on my own. I've been wearing them for a few months now for my strength training sessions and when I use the elliptical.
- 9 Comments
Oct 16, 2008 -
While attending their Women's Media Summit, I learned that Nike wants you to think about your workout shoes. This may not surprise you since they are, after all, in the business of selling shoes.
When working out, most of us lift weights and strength train in our running shoes; I know I do.
- 26 Comments
Oct 15, 2008 -
When you're working out, getting to the core of the matter doesn't always mean being static. Yes, holding an elbow plank will work your core, but to really fire it up, take those elbow planks for a walk. The challenge of moving your body forward and backward, as well as side to side, works your abs, back, and arms nicely.
- 7 Comments
Oct 10, 2008 -
Did you know that 18 months of research goes into each pair of athletic shoes with a swoosh? I had no idea about the science behind sneakers until I visited Nike Corporate HQ in Beaverton, OR, just outside of Portland. Nike hosted a Women's Media Summit event to introduce its new cutting-edge (and when I say cutting, I literally mean "cutting" like what one does on the basketball court to quickly change directions) shoe, the Sister One.
- 5 Comments