What do Julia Roberts, Christy Turlington, and Twiggy have in common? They've all been the subjects of the UK's tougher-than-nails Advertising Standards Authority. And now, Rachel Weisz is a member of the exclusive group, as earlier today the ASA banned an ad featuring the star because it "misleadingly exaggerated the performance of the product [L'Oréal's Revitalift Repair 10]." According to the Read more

The problem with some hair serums is that they can be so greasy or heavy, you looked as if you've been hanging out near a FryDaddy in the rain forest. But not with with L'Oréal Professionnel's new Mythic Oil ($29). The fast-working hair product, made from avocado and grape seed oil, doesn't just protect and nourish the hair, but also gives one truly amazing blow-dry. A little goes a long way, Read more

Every year, L'Oreal releases a limited-edition Color of Hope collection, and part of the proceeds (up to $100,000) go to benefit the Ovarian Cancer Research Fund. This year, L’Oréal will donate $1 to the fund for each item sold and $5 for each of its Color of Hope cosmetics bags. This year's collection is all fashion-forward plums, neutrals, and corals plus its signature Color of Hope lipstick Read more

Our friend Courtney has gorgeous natural waves and sunny-golden highlights, but she's been trying to grow her hair out. She's worried that heat styling and previous experiments with hair color have left her hair too damaged. Enter L'Oréal Professionnel's new Fiberceutic salon treatment (from $35–$55), which promises to fully reconstruct and strengthen damaged hair in three treatments (along Read more

Is there anything more annoyingly earnest than a newly made teenage vegetarian? Ask me; I used to be one. "Someday, people will choose to eat less meat and buy vegan products," my self-righteous teenage self declared to anyone who would listen. And while I'm less prone to herbivorous proselytizing these days, there's no denying that vegan beauty products have finally gone mainstream. Case in Read more

Freida Pinto's new ad for L'Oréal looks extremely hot, to say the least, and in this behind-the-scenes video she does some bodacious posing, even while covered in what looks like copious amounts of baby oil and hair gel. Freida is a professional, so she can give come-hither glances without breaking down and laughing, but would you ever be able to keep a straight face all the way through a shoot Read more

The large amounts of Photoshop used in makeup advertisements has long been a hot-button issue in the UK, and this week the nation's Advertising Standards Authority (ASA) handed down a strict judgment against two L'Oréal foundation ads. "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then Read more

Model, actress, and philanthropist Liya Kebede has just been announced as L'Oréal's latest global brand ambassador, joining stars like Freida Pinto, Gwen Stefani, and Jennifer Lopez among the beauty brand's spokeswomen. Liya has served as a goodwill ambassador for the World Health Organization and has also founded the Liya Kebede Foundation, a group that works to reduce maternal and child Read more

Is there really a difference between drugstore makeup and department store finds? Well, yes... and no. It all depends on the product. Some of the best mascaras, like CoverGirl Lash Blast, cost less than ten bucks. And some luxury splurges, like Chanel Rouge Coco lipstick, are truly worth every cent. But can you tell what someone's wearing just by looking at her? To find out, I applied high-end Read more

Model Inès de la Fressange was one of Karl Lagerfeld's most iconic muses, but these days she's taking on a job with much wider exposure: acting as the newest spokeswoman for L'Oréal. Fifty-three-year-old Inès certainly seems like a solid choice for L'Oréal, and it's nice to see the company expand its roster of mature spokeswomen. In a world full of spokesmodels hawking anti-wrinkle creams Read more