Eva Medes Is the New EasyTone Ambassador


Updated 03/07/11 2:36 PM · Posted by · 2 comments

Eva Mendes Is the New Ambassador For EasyTones by Reebok

Eva Mendes is literally following in the footsteps of Helena Christensen. Earlier this week, Reebok introduced Eva as the new face (and body) of its EasyTone ad campaign. In a joint press release, the actress said, "I feel better when I’m in good shape, and that’s what I like about Reebok EasyTone — it gives me a little extra as I go about my daily activities." Learn more about Eva's Read more

Ashlee, Anna, and Rosario Make Toning Look Easy


Updated 06/19/10 3:05 AM · Posted by FitSugar · 0 comments

Pictures of Ashlee Simpson, Anna Kendrick, and Rosario Dawson at Reebok EasyTone Event

Reebok had some star power on hand to debut its newest line of fitness footwear and apparel this week, including its latest EasyTone offerings. Young Hollywood starlets Ashlee Simpson-Wentz, Anna Kendrick, Rosario Dawson, Emmy Rossum, and Lindsay Price showed off the latest gear and worked out with celeb trainer Yumi Lee at a private residence in Los Angeles. At the event, Ashlee told E! that she Read more

Speak Up: What's Your Take on the Reebok EasyTone Ads?


Updated 06/01/10 11:51 PM · Posted by FitSugar · 67 comments

Are the New Ads For Reebok EasyTone Offensive?

In a sea of words, a title like "Make Your Boobs Jealous!" really jumps out at you — something I can attest to after coming across these new ads for Reebok EasyTone. If these shoes do what Reebok claims, the shoes themselves seem pretty neat — balance pods create natural instability in your step, which forces muscles to adapt and encourages toning in the butt, legs, and thighs. So far, so Read more

Tone-Ups vs. EasyTone Flip-Flops vs. TrimTreads


Updated 03/04/11 7:23 PM · Posted by FitSugar · 4 comments

Review and Comparison of Toning Sandals: TrimTreads, Tone-Ups, EasyTone

Just in time for Summer, all those toning sneakers have evolved into seasonal sandals. Essentially, they are slightly unstable flip-flops that force you to work a little bit harder with every step, even though fitness experts question if working harder actually means better. Earlier this month, I received three different brands of toning flip-flops and have been testing them all out as I go about Read more

Miranda Kerr Shows Off Reebok, and Her Flexibility, Over a Bavarian Breakfast


Updated 04/19/12 3:11 AM · Posted by · 3 comments

Miranda Kerr Pictures at Reebok Event in Germany

Miranda Kerr was in workout gear this morning to chat up Reebok in Germany. She met with reporters and brand representatives over a breakfast at Munich's Bayerischer Hof Hotel. Miranda's the face of Reebok's EasyTone line and is front and center in a new range of ads for the sneaker giant. At today's event, Miranda showed off some of the flexibility she's gained through her yoga practice. When Read more

Miranda Kerr Flashes Her Fit Abs For a New Ad


Updated 04/06/12 9:40 AM · Posted by · 0 comments

Miranda Kerr Reebok Ads 2012

Miranda Kerr models Reebok in a new set of ads for the sneaker giant, photographed by Rankin. She's the face of their new EasyTone line of gear, one of her many promotional gigs. Miranda may be best known as one of Victoria's Secret's most famous Angels, and she's also the face and brain behind her Kora Organics skin care line. At home in LA, Miranda's also been all about her exercise routine. Read more

Are Toning Shoes For You?


Updated 05/10/11 7:02 AM · Posted by · 18 comments

The Latest Selection of Toning Shoes

It all started with MBT, then Sketchers introduced the Shape-ups, and after that, I feel like I lost count of all the toning shoes being introduced to the fitness world. When the American Council on Exercise (ACE) investigated the fitness claims associated with these types of shoes, they found that "none of the toning shoes showed Read more

Reebok to Refund $25 Million Over False Claims of Toning Shoes


Updated 10/11/11 6:24 PM · Posted by · 4 comments

Reebok Settles Suit Over Fraudulent Claims of Toning Shoes

It's not all that surprising that Reebok settled a law suit over claims used to pimp its toning shoes. The lawsuit, brought by the Federal Trade Commission, comes on the heels of a report released last year by the American Council of Exercise, which found toning shoes to be no better than sneakers. Makers of the EasyTone and RunTone toning shoes, Reebok has agreed to pay $25 million in refunds Read more

Sugar Shout Out: A Refresher on Spring's Biggest Trends


Updated 03/06/11 11:55 PM · Posted by · 0 comments

A Refresher on Spring's Biggest Trends

A brief refresher course in Spring's biggest trends! Video: Alex Pettyfer and Vanessa Hudgens chat about Beastly Jimmy Fallon and Stephen Colbert nearly come to blows over their ice creams 20 gorgeous hair and makeup combinations for Spring Wedding dress shopping ideas from brides Courteney Cox breaks out her black bikini for Cougar Town Do you know how old some expecting stars are? Get design Read more