vitaminwater

With colorful bottles and a variety of appealing flavors, VitaminWater products took convenience store refrigerators by storm. Water is ideal for thirst quenching, but I'm not shy to admit I've sampled a few VitaminWater flavors here and there. My gripe with the beverage is that a bottle of these beverages (equal to more than one serving) contains a ton of sugar, and The Center for Science in the Public Interest has a much bigger problem with the drink line and is taking it to court. To learn what has the advocacy group all riled up, read more

The other day I was at a deli and picked up a bottle of Endurance Vitaminwater. I was excited when I saw that it contained ribose, thinking it must be a form of riboflavin (I wasn't thinking clearly since it was 1:30 and I was starving for lunch). After taking a few bites of my sandwich and reading the bottle, I discovered that it's not actually a B vitamin, or any vitamin for that matter.

Ribose is a simple sugar derived from glucose and produced by the human body. It is an essential component of ATP (adenosine triphosphate), the compound that stores and delivers energy in all cells and powers all the body's processes. When you work out intensely, ATP is used up quickly by your muscles, so that's why ribose is being added to energy drinks. It's supposed to give you sustained energy and help speed up the recovery of your muscle tissues.

To find out if ribose is safe, read more

It's no secret how excited we are for the release of the Sex and the City movie, so we're thrilled to bring you this amazing contest from one of our favorite drinks (hint, hint, look at what's in the place of Pop's usual coffee cup) vitaminwater. Seriously, we wish we could win this one! From now until April 30th, you can enter vitaminwater's "Friends with Benefits" sweepstakes. The grand prize is a trip to NYC for you and three of your closest friends (of course) to attend the official May 19th premiere of Sex and the City. So what are you waiting for, go ahead and enter. And make sure to catch the film when it releases on May 30th to see vitaminwater share the big screen with the hottest ladies in NYC.

Thank you to vitaminwater and the limited-edition, SATC-inspired XXX bottle, for sponsoring this post.