tasti D lite

With Summer heating up, Nation's Restaurant News reports that many of frozen yogurt's top chains are gearing up for some rather chilly competition. This month, Pinkberry announced it has received an additional $9 million from investors, and plans to open 35 stores in the Middle East as well as expand domestically. Meanwhile, top competitor Red Mango has grand plans of its own — to launch 550 locations over the next five years, and at least 40 new domestic stores this year in states such as Texas.

Last week, New York-based frozen dessert chain Tasti-D-Lite signed a deal to open 35 new stores in New York, New Jersey, and Connecticut over the next ten years. That's in addition to more than a dozen outposts in Nashville, TN, plus 40 more in southern Texas. Yet another competitor, Yogurt-land, plans to more than double in size before the end of the year.

While I did predict that custom blended fro-yo would be the next big trend, I think the industry may have gone a bit overboard. At a time when Starbucks has been forced to lower prices on coffee, do yogurt chains truly believe they can exponentially grow their empires on $5 cups of yogurt? Are you in agreement, or are you simply excited by the prospect of having more frozen yogurt options?

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New York's most popular low-calorie, ice-cream alternative, Tasti D-Lite, has announced plans for international expansion. James Amos, the owner of Tasti D-Lite, which was featured on Sex and the City, told the Wall Street Journal about the brand's growth:

Two Tasti D-Lite stores opened this month in Seoul; expansion into Israel and Mexico is in negotiation. Late last month, Tasti D-Lite signed franchising deals for a minimum of 16 stores in Tennessee and at least 40 in Texas, including San Antonio, Austin, and Houston. It is working on expanding into California and adding to the seven stores already in New Jersey. Next month, Tasti D-Lite plans to open two flagship stores in New York, including one on the ground floor of the Empire State Building.

The chain offers over 100 flavors and has developed a cult-like following among New Yorkers. As Pinkberry and Red Mango continue to open stores across the US, it's no surprise that Tasti D-Lite is following suit. Have you had Tasti D-lite? Are you excited the chain may be coming to a location near you?

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If you've ever lived in New York you're probably familiar with this sign:

But did you know that Tasti D-Lite maintains that it is:

• Creamy Delicious - Consumers interested in maintaining good health and controlling their weight are still not willing to sacrifice great taste. Unlike other lower calorie and low fat frozen desserts that leave an unpleasant aftertaste, Tasti D·Lite is smooth and creamy like premium ice cream, without the drawbacks of higher calorie frozen desserts.
• All Natural - Tasti D·Lite has a clean, fresh taste that is unrivaled. They do not use any artificial ingredients. The soft-serve product is sweetened with a very small amount of natural sugar. Tasti D·Lite does NOT use Nutrasweet, Simplesse, Saccharin, Sorbitol or any other artificial ingredients, such as polydextrose, mono and diglycerides or polysorbate 80.
• Lower Calorie - all flavors fall into one of three calorie ranges: 38% fall between 11 and 13 calories per fluid ounce, 45% fall between 13 and 15 calories per fluid ounce, and 17% fall between 15 and 17 calories per fluid ounce; the product is 1/5 the calories of regular hard ice cream and 1/4 the calories of regular soft-serve ice cream.
• Low Fat- the majority of flavors contain less than 1 gram of fat per serving; none contain more than 3 grams of fat per serving.

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