We're excited to present this article from Allure!
I'm totally against airbrushing—in theory. Since I'm also one of the many women who loathe how they look in photos (a peek at my Facebook page reveals this with way too many embarrassing images of me making the fishy face in attempts to look "hot"), I couldn't help but be intrigued when I heard that Panasonic has a new camera that offers instant retouching.
See the story — and the amazing results — when you keep reading.
Retouching is everywhere, but not in these ads. Make Up For Ever's new campaign is its first to ditch Photoshop. Instead, it's showing off its line of HD makeup in ads made without the touch-ups ubiquitous in the beauty industry. Sure, the women featured are stunning in the first place. And yes, great lighting, top stylists, and professional makeup artists help a lot. Still, how refreshing is it to see an honest view of what products can do — not to mention women who look real instead of digitally "perfected"? If you're in love with these makeup looks, you can create them with these guides. What do you think of this effort?
How many times have you heard that models and celebrities really aren't as perfect as they look on the covers of magazines? It's a message that's been drilled into my head over and over, and yet I still look at magazines and wonder how on earth anyone looks that flawless. Even with excellent makeup and flattering lighting, most photos are retouched in Photoshop to create an unattainable level of perfection.
Hearing that is one thing, but seeing it is another. Jezebel offered $10,000 to anyone who would come forward with a cover photo before it had been retouched. And finally, someone has. The July cover of Redbook features Faith Hill. She looks very pretty and fresh, right? She did before being Photoshopped, too, yet she's been heavily retouched. To see the "before" picture, read more
And software that allows you to "resculpt your face" is even creepier. PortraitProfessional doesn't just take away zits, wrinkles, or unflattering shadows. It gives you a freakin' new face. According to their website, it's "the world's first touchup software that actually knows about human beauty." And guess what, your face ain't one example of that! (Thanks, guys!) What's the point of even taking a picture? See below for pics of "before when I looked like myself" and "after when I look like a totally different android person." The morbidly curious can see even more pics by clicking the above link.
Do you ever look at a picture of a model and wonder if it's the real model or if it is just really airbrushed?
The media world is increasingly fixated on appearances, making us (the readers and viewers) increasing fixated on appearances as well. The number of tricks used to achieve the perfect appearance are totally countless -- From plastic surgery to retouching, models can appear to have bigger breasts, smaller stomachs or fuller lips.
The Ministry of Health and Social Affairs wanted to show how easy it is to change someone’s appearance in this campaign. So stop obsessing over looking like the images of models in magazines, it's not real and you are, so embrace what's real.
