Now that Airborne has been largely discredited as a cold preventer, they've decided to go to fantasy land in their ads. Sorry, Sebastian, you've got a nice bod, but I will stick to washing my hands a lot, thank you very much. (While we're on the subject of romance novels, check out this poll. . .)
Airborne was never particularly something I bought into, but that doesn't mean I've never tried it. Often recommended by stars and featured on popular talk shows, Airborne made its way into the bodies of people hoping it would do more for their immune systems than crossing their fingers. Turns out Airborne doesn't have any proof that its product does any good beyond a placebo effect, and the company has agreed to pay $23.3 million in a class action lawsuit for false advertising. Given the context, doesn't the guy in the blue suit on the box look like he's rolling his eyes at the product? If you want to know how can you get in on the vitamin-y action, just read more
Airborne, the effervescent health formula said to boost a person's immunity is a fraud.
A CNN article reported that the company, started by a teacher will have to pay $23.3 million to settle the class action lawsuit brought against it for false advertising.
The piece said:
"There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment," said CSPI Senior nutritionist David Schardt. "Airborne is basically on overpriced, run-of-the-mill vitamin pill that's been cleverly, but deceptively, marketed."
Many parents swore by the pills believing they fended off illness — were you one of them?
While we are all looking for a magic bullet to protect ourselves from germs and viruses, one popular cold preventative has been debunked, and quite publicly at that. Makers of Airborne, the herbal supplement that originally advertised itself as a " miracle cold buster," have settled a false advertising lawsuit to the tune of $23.3 million. The company, however, does not admit wrongdoing or illegal conduct. Airborne now claims to be an "immune booster" rather than a supplement that can prevent or treat colds.
The controversy over Airborne's claims began in 2006 when a national television report questioned the validity of a clinical trial used by the company as proof that the supplement worked as advertised. Airborne has a diverse product line, but all the supplements contain a base formula containing vitamin A, vitamin C, and vitamin E as well as magnesium, zinc, selenium, and herbs. Not only will this formula not prevent colds, it might be dangerous to your health, too. Two tablets contain the 10,000 IU of vitamin A, the upper limit of daily intake of the vitamin. The dose instruction on the box warn to not exceed three tablets a day.
To find out if you are eligible for a refund for Airborne purchases, call 888-952-9080 or airbornehealthsettlement.com for details.
When looking to protect yourself from colds and viruses, the best defense is regular hand washing. Hope this cold and flu season ends soon.