Well thank you Mr. Caveman for my desire for greasy pizza and cheesecake. Not only do high-fat foods taste great, but when you devour them, a signal is sent to your brain that you're satisfied and happy. Your brain also forms long-term feel-good memories of the experience, which makes you crave it again and again. Even seeing or smelling certain fattening foods can spur pleasant thoughts that make us crave it. Well I guess old habits die hard. It does make me feel better to know that my brain's hunger for triple chocolate mousse pie is a force stronger than my willpower.
How can you combat this hardwired desire? Find out when you read more