Olympics 2012

Running

Olympic Hurdler Kellie Wells Can't Slow Down

We are excited to share one of our fave stories from espnW here on FitSugar!

We are excited to share one of our fave stories from espnW here on FitSugar!

By Adena Andrews

The flags have been lowered, the crowds are silent, the commercials have finished and the flashbulbs have dimmed. The 2012 London Olympics are over and the reality of post-Games life is setting in for athletes. However, just because the Olympics are finished, it doesn't mean things have slowed down.


For Kellie Wells, who won bronze in the 100-meter hurdles, the running around didn't stop on the track, as her schedule has been jam-packed in the weeks since the Olympics.

The Word: Pregnant and Playing

After London, she spent a month in Sweden, Switzerland, Germany and Croatia competing in the Diamond League series of track meets. Then Wells flew home to Virginia, where she did autograph sessions, made an appearance at a NASCAR race and experienced her newfound celebrity among fans from Hampton University, her alma mater.

"When I got home, it was absolutely crazy," Wells said. "There were news stations at the airport and tons of Hampton alumni and students. It took me two hours to get out of the airport because I took the time to sign everyone's autographs. It was so crazy but touching."

Wells also dealt with the dark side of fame as part of a media firestorm surrounding fellow hurdler Lolo Jones. Jones, who finished fourth in the 100 hurdles, got more exposure than other hurdlers through marketing before and during the Olympics. Her sponsors included McDonald's, Red Bull and Oakley.

After the race, Wells was interviewed with silver medalist Dawn Harper, who expressed her distaste for the amount of coverage Jones received.

Danica Patrick's Impact on Ratings Hard to Measure

In the interview, Harper said, "I just felt as if I worked really hard to represent my country in the best way possible, and to come away with the gold medal, and to honestly seem as if, because their favorite [Jones] didn't win, all of sudden it's just like, 'We're going to push your story aside and still gonna push this one.' That hurt. It did. It hurt my feelings."

More on Kellie's post-Olympic ride after the break.

Editor's Pick

Let the Games Begin

The intersection of fashion and sports has long been a favorite among photographers and stylists — particularly when it comes to the use of athletic equipment as props.
Sports-Themed Fashion Editorials and Campaigns

The intersection of fashion and sports has long been a favorite among photographers and stylists — particularly when it comes to the use of athletic equipment as props. Boxing gloves, racing bikes, parallel bars, fencing swords . . . you name it, it's definitely been paired with McQueen or Wang for the Vogues, Elles, and Bazaars of the world.

What better time than now, on the eve of those fantastical feats of competition and strength we call the Olympics, to take a look back at some of the chicest of sports-themed editorials and campaigns to ever grace the glossies? After all, with uniforms designed by Stella, Ralph, Ferragamo, and Hermés — not to mention a closing ceremony that will be packed with more supermodels than seems humanly possible — this year's Games are bound to be more fashionable than ever before.

Link Time

Ralph Lauren's Olympic Berets, Ferragamo's Kate Moss Vid, and Colin McDowell's Advice For Raf

Those stories and more in our daily news roundup.



Those stories and more in our daily news roundup.

  • Fashion journalist Colin McDowell hopes Raf Simons will stay true to himself at Dior. "He must look into his heart and mind, remember what makes him unique, and forget all about the Dior archive. It has been endlessly examined and re-examined and generally done to death already. Raf Simons has a strongly individual aesthetic. He has no need to lean on the past." [Vogue UK]

  • Azzedine Alaia will open a flagship location — his first store in 10 years! — near Avenue Montaigne in Paris next Spring. [InStyle]

  • Sales of glossy red paint have grown by 40 percent in London. Retailers claim women are buying the paint in order to create DIY Louboutins. [Telegraph UK]

  • Ralph Lauren's London Olympic Opening Ceremony uniforms have finally been revealed, and they're pretty chic — right down to their navy berets. [Fashion Foie Gras]

  • Speaking of chic reveals, Mulberry has unveiled its latest bag, the Bryn. Based on the brand's signature Brynmore men's satchel, the Bryn comes in a variety of very ladylike hues. [Fashion Etc]

  • J.Crew's former head of women's design Marissa Webb is launching her own eponymous line next Spring. Will it look like J.Crew? "The honest answer is, in my mind, no," Webb says. "But after being at J.Crew for 11 years, a lot of my own personal aesthetic is in J.Crew because that was my job." [WWD]

  • You've seen the print ads, and now there's a video. Kate Moss stars in Ferragamo's Fall 2012 video, which features the supermodel strutting mysteriously about in Berlin's opulent Russian embassy, her hair done up in a very enviable braided bun. [Elle]

  • Stella McCartney

    Stella McCartney Reveals Uniforms For the British Olympic Team

    >> Stella McCartney's recent runway collection wasn't the only Spring debut she had to worry about.
    Stella McCartney Olympic Uniforms Pictures

    >> Stella McCartney's recent runway collection wasn't the only Spring debut she had to worry about. The designer has spent the last two years working on the uniforms for the 2012 British Olympic team and finally unveiled them Thursday.

    McCartney said that the uniforms started with a meditation on the Union Jack, the flag of Great Britain. "For me it's one of the most beautiful flags in the world and it was important for me to stay true to that iconic design, but also to modernise it and present it in a contemporary way," she said. "Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created."

    To that end, McCartney infused her athletic gear with the same attention to detail and craftsmanship that goes into her ready-to-wear pieces. The entire kit, which is composed of nearly 600 different pieces created in collaboration with Adidas, will be distributed to the over 900 athletes who make it on the team.

    Photos Courtesy of Team GB, Getty