So this is, um, interesting. Mike "The Situation" Sorrentino is leaving the Jersey Shore for a bit and West Coastin' it. On Saturday the trainer-turned-reality star will be in San Francisco signing bottles of Devotion vodka. If you've ever seen the Jersey Shore, pairing anyone from the cast with a vodka promotion probably isn't too surprising. The Jersey Shore crew likes to drink often and a lot. What is surprising is the actual product, Devotion vodka — it's protein infused! Whatever happened to using fruit?
I'm not sure who came up with this, but I think "The Situation" is the perfect spokesperson. He can still get his drink on and not worry about his abs turning into flab. I am totally kidding, obviously — I think I'm still shocked by the idea that someone is infusing vodka with protein. According to the Devotion vodka website, the protein gives its vodka a "smooth mouth feel."
And while Devotion vodka isn't marketing itself as having any health benefits (by law, it's not allowed to), "The Situation" is all about it: "The protein fits very well with my lifestyle, and this is the only vodka to have it."
What's next, fried Twinkies coated with chia seeds?