Ziploc 100-Calorie Snack Bags: Cool or Not?

I was over at my friend's house and saw a case of Ziploc snack bags in her kitchen. They're sort of like regular plastic sandwich bags, except about half the size. I asked her what the deal was with her bulk buy and she said that she couldn't resist after seeing "Perfect For 100 Calorie Snacks" scrawled across the box. Prior to this my friend had never touched a snack bag in her life.

100 calorie snack packs of chips and cookies are big sellers in stores, but a lot of these offerings are empty carbs. My friend says these bags are a great way for her to pack her own healthy snacks while adhering to portion control. I'm not sure I buy it, though. She could opt for reusable containers that are way less wasteful than these bags, and many 100-calorie snacks wouldn't even fit in these hacked versions of sandwich bags.

Ziploc got it right though, and has positioned itself nicely within the 100-calorie snack market. What do you think of the Ziploc snack bags — a waste of money, or a successful tool for portion control?

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