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What's the Deal With: Goji Berries?

What's the Deal With: Goji Berries?

The Inappropriate Yoga Guy video on Giggle, always cracks me up. I love when the guy hums and says "Goji BERRIES!"

Very funny to me, but I wanted the back story on this little berry. Why are Goji berries so popular? I was inspired to do a little research and here is what I found.


Goji berries, also called wolfberries, grow in regions of China, Mongolia, and the Himalayas in Tibet. They're part of the nightshade family that includes peppers, tomatoes, and potatoes. Fresh ripe goji berries can be hard to track down, so people usually eat them dried. Similar in appearance to raisins, the dried berries have a tangy slightly sweet and sour taste.

These berries are rich in antioxidants and have been used by herbalists in China for over 6,000 years. They're believed to protect the liver, help eyesight, improve sexual function and fertility, strengthen the legs, boost the immune system, improve circulation, and promote longevity.

Are Goji berries really that nutritionally dense? To find out read more

Goji berries and goji juice are hitting stores, and marketing is making huge claims about their nutritional value and powers. The thing is though, there isn't much scientific research to back it up. Only 2 studies have been published about goji berries and their effects on humans. One study found that goji extract may help to prevent the growth of cancer cells, but this says nothing about the increasingly popular Goji juice or tea.

Call me skeptical, but I feel like more research definitely needs to be done. If I were you, I wouldn't rush to your local health food store for some goji berries just yet.

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