Get the best of POPSUGAR
Fitness — in your inbox!

Help us customize your newsletter by selecting your interests (optional):

Yoga Working Out Running Weight Loss

Terry Richardson's Equinox 2013 Ad | Pictures

Terry Richardson's 2013 Equinox Ad Campaign: What Do You Think?

January 2, 2013

Terry Richardson's Equinox 2013 Ad | Pictures

Terry Richardson's Equinox 2013 Ad | Pictures

1 / 6

by Michele Foley 2

As in year's past, Terry Richardson's photos for Equinox's annual ad campaign are creating buzz-building controversy. The famed pop-culture photographer keeps to his aesthetic for the gym's ads, featuring provocatively dressed models in sexually suggestive poses.

Critics of the series argue that the photos have nothing to do with fitness, while others find the shots artistic and clever. Click through the slideshow to see the photos, then tell us what you think of the campaign.

1 / 6

by Michele Foley 2

As in year's past, Terry Richardson's photos for Equinox's annual ad campaign are creating buzz-building controversy. The famed pop-culture photographer keeps to his aesthetic for the gym's ads, featuring provocatively dressed models in sexually suggestive poses.

Critics of the series argue that the photos have nothing to do with fitness, while others find the shots artistic and clever. Click through the slideshow to see the photos, then tell us what you think of the campaign.

‹ Back to Homepage

NOW

Click to watch POPSUGAR Live! now!

Fitness Equinox Gym Gym Culture

2 Comments

Emily Kiko 19 weeks 6 days

It just doesn't show at a glance it's a gym campaign ad. I tend to glance at ads, so this one will never register as a gym ad.

GolferGirl 19 weeks 6 days

Terry Richardson is a pig and I am offended these have been reposted here.