Terry Richardson Equinox Ad Campaign 2012 Pictures

Terry Richardson's 2012 Equinox Ad Campaign: What Do You Think?

Focus

Terry Richardson's photos for Equinox's latest ad campaign are creating the same sort of buzz-building controversy as last year's shots. The famed pop culture photographer keeps to his classic aesthetic for the gym's ads, featuring provocatively dressed models in risqué poses.

Critics of the series argue that the photos have nothing to do with fitness, while others find the shots artistic and clever. Click through the slideshow to see the controversial photos — plus what the executive creative director says about the shoot. Then tell us what you think of the campaign.

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