Stickk, Reach Your Goal or Pay Up

Would You StickK to It?

Would you lose weight if you were legally bound to do so or else pay a hefty price?


The New York Sun is reporting StickK a new motivational company plans to have a Web site offering individuals hoping to reach a goal — such as sticking to a diet — legally-binding contracts where they will pay a set dollar amount to a charity if they fail in reaching their goal. The theory is simple, you decide on an amount to put up as collateral if you fail at your goal and give StickK your credit card number, which will be charged if you miss your objectives. There will also be a verification system, such as a designated friend or gym that will chart customers' progress — so no cheating allowed.

I know everyone is motivated in their own unique ways, but this sounds stressful to me. If you hit a plateau or fall of the bandwagon for a week or so, you're out a wad of cash. I'll be curious to follow the site and see how many takers they get but until then, do you think a program such as StickK would work for you?

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