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Rethink Breast Cancer: Touch. Look. Check.

The more I write about breast cancer, the more I realize the face of the disease is getting younger and younger. Women under 30 are regularly diagnosed with breast cancer – it is no longer a post menopausal disease. I just found the Canadian organization Rethink Breast Cancer. Their focus is not only fundraising for research, but creating awareness about the disease, and their target demographic is women under 40.

As a fundraising event RBC just hosted The Boobyball complete with a Tit for Tat Auction. If the events were as fun as their names, I am sure they raised a lot of dough.

Here is a PSA they have produced to remind you to check your girls. It will definitely give you a feel for the organization.

Remember: TLC = Touch. Look. Check.

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