That's right, more than 70 of these kinds of stress-reducing drinks — including Be Happy, Unwind, and iChill — have debuted in the past three years. Active ingredients include everything from melatonin, a sleep inducing hormone, to amino acids, which is thought to reduce stress. But the effects of the drinks are highly subjective and not thoroughly researched.
One international food and drink consulting firm projected the growth rate for this new group of drinks in 2011 alone is a staggering 38 percent. I'll be sticking to my herbal teas and deep breathing techniques to reduce my stress levels. What about you?