A New Jelly in the Belly

Jelly Belly knows how to make a damn good bean. It never ceases to amaze me the things they come up with. Last year my nephews got Harry Potter themed jelly beans from Jelly Belly and the flavors like vomit, boogers and grass nearly killed me.


Now, Jelly Belly has moved away from the puke flavor of things and onto the sporty side. To find out what the sportiest member of the Jelly Belly family is, read more

Sport Beans (how great is the name, by the way?) are the latest in Jelly Belly's accomplishments. The beans are formulated with carbohydrates to fuel your body during intense exercise, and a balanced supply of electrolytes (sodium and potassium) vital for maintaining fluid balance, Thiamin (vitamin B1), Riboflavin (Vitamin B2), and Niacin (Vitamin B3) to help burn carbohydrates and fat, as well as Vitamin C to protect muscles and cells against oxidative damage. Could the sport beans be the first nutritionally dense candy?

The beans come in your typical "sport" flavors: Lemon Lime, Orange, Fruit Punch, and Berry Blue. (And why these flavors are always considered sporty, I'll never know.) According to their comparison chart (below), one ounce packs more nutrients than sport drinks. An Assorted Flavor 8-Pack is $7.92. Buy them here.

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