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Label Able: Corporate Standard for Compassion for Animals

We see the Leaping Bunny logo a lot when buying cosmetics and household cleaners, is it better or just good marketing?


The Corporate Standard of Compassion for Animals is a pledge by a company not to conduct or commission animal testing of their product/ingredients.

The Leaping Bunny logo means that the company has pledged and offers its assurance that they are in compliance with the only internationally-recognized “cruelty-free” standard and logo. This label has been recognized as highly meaningful and would be a great source to look for when buying cruelty free products.

Fit's Tip: Many companies continue to use bunnies, or similar natural icons, trying to imply they have a policy on animal testing. The appearance of a rabbit offers insufficient assurance about a company's actual policies or practices — so make sure it's the Leaping Bunny!

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