Food Pyramid Lunch Box: Cool or Not?

I'm definitely psyched that the food pyramid I learned about in elementary school was redesigned, but it looks like some people are still into the old horizontal stripes model — hence this Nutritional Pyramid Lunch Box. It's designed to help people make healthier choices when it comes to figuring out how to choose the correct portions of grains, veggies, and protein.

I'm actually surprised no one has thought of this before, but looking at the portions I think I might want more fruits and veggies than rice. Unfortunately, this lunch box is just in the early stages of production and not yet available for sale. I'm curious to know what you think . . .