Apparently jumping with a regular jump rope is seen as a safety hazard, so this company removed the rope to make it easier. So you basically pretend to jump over an imaginary rope. Yes, this JumpSnap Ropeless Jumprope is real. How much is a rope-free jump rope, you may ask? $50! Well, it talks to you, so maybe that's why it's so expensive. I'm sorry, but I'll stick to my $10 Jump Rope. I'd so much rather jump over an actual swinging rope, or just pretend I have jump rope since that is free.