Fitness First Advertisement at Bus Stop Includes a Scale

Call it weight-ing for the bus. In the Netherlands, a gym chain called Fitness First has installed a bus-stop ad complete with a bench that's been converted into a weight scale. Sit on the seat, and the digital readout displays your weight. Kind of like that scale we saw combined with a toilet seat, except this one is in public for all the world to see. Check out the video below and tell me, what do you think? Cheeky? Helpful? Totally inappropriate?