Coca-Cola is giving consumers even more ways to manage their calories with the introduction of its new 7.5 oz. mini can. The 90-calorie can will be released in select East Coast cities this December, with a nationwide rollout set for 2010.
“As the world’s largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended,” said Sandy Douglas, president, Coca-Cola North America. “The Coca-Cola mini can innovation reinforces the Company’s support for healthy, active lifestyles.”
This announcement is coming on the heels of the company's move to put calorie information of the front of all its packaging. They've also partnered with Healthy Weight Commitment, a group of retailers and food manufacturers committed to reducing obesity in America.
By all accounts it sounds like the soda giant is becoming quite concerned over the nation's growing waistline and its contribution to it. But some argue the company is trying to skirt the impending soda tax. Don't be fooled by the small packaging, the recipe remains unchanged and is still filled with HFCS, but may be a good option for consumers who keep tabs on calories.
Coca-Cola will also be offering the mini cans in Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer.
Rick Owens
Pieces
Azzedine Alaia
They already have the 8 oz. cans, which are my favorite. The 12 oz. drinks always get too hot by the end of the can. I wonder why they don't just promote the 8 oz. more heavily.
1you know what? they are under no obligation to do this, give them credit where credit is due.
2i don't drink soda, but i guess if you do like soda i guess this is a good idea.
3at least, it's a step in the right direction.
Remember when all pop cans were slimmer in the 80s? They only became 12 oz when I was a kid, I never understood why they made them bigger in the first place.
I guess for people who can't control themselves this could help, but it seems like false security to think it's any healthier to rot your teeth and your insides 90 calories at a time!
4It's a good idea, but I think a smaller can would make some people mad, men for instance, who are used to drinking a little more soda with their meals.
5Meh, it's still liquid diabetes.
But, in the rare instance that I really do enjoy a coke, it has to be out of a glass bottle
6court - i thought the same thing! maybe its just packaging redesign they were looking for so it would make an old concept fresh again... and they can charge just as much for less product and people will pay it!
7I don't see why they had to improve on the 8 ounce cans...is 1/2 an ounce really THAT much different? I thought the 8 ounce cans were 100 calories anyway. This just seems like kind of a gimmicky marketing scheme.
8why don't they take out the HFCS and use sugar?? it's still coke, but THAT would be a bigger improvement than just selling smaller cans.
9i still won't drink soda. i haven't in years and i don't intend to start now.
10ditto laellavita
11I agree with Cote, add real sugar to coke and I may actually have one now and then no matter what size it is.
12if i'm going to drink a soda i'm going to drink the real thing (no diet) and a decent amount of it (8 oz) i see no problem with working it off in the gym. i would never buy a mini can because i wouldn't be satisfied.
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