After months of establishing herself as a curve-loving fitness convert with her own line of videos, Kim Kardashian is taking her body business to another level. And I don't like where it's headed. Kim's sister Khloe told US magazine that the two will share more than a reality show — they'll soon be launching a diet product together called Quicktrim.
There's not much information about this product just yet, but Kim is starting to spread the word on her Twitter and wrote, "Our Quicktrim cleanse will be massive! Khloe has already lost so much weight! I'm so proud of her." I'm all for sisterly support, but anything that contains the words quick, trim, and cleanse makes me see a whole lot of red flags. Healthy, lasting weight loss can't be achieved through a quick fix.
It really gets my goat that these ladies are out there discussing how hard they've been working at losing weight through diet and exercise alone, but if I'm taking Kim's tweet to heart, they're not being completely honest. There seems to be quite a bit of hypocrisy in the Kardashians' newest undertaking — what do you think?

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I wish this skanky family would just fall of the face of the earth! I'm so tired of them.
1They just want the money.
2They just want the money. I don't even know why they are famous. What do they do?
3Sounds like a money making scheme to me. Just another "celebrity" making money off of gullible people who want to lose weight the easy way.
4GIIIMMIIIIIIIICK!
5I too wish they would disappear. They eat junk and rarely get in any fitness, it's no wonder they'd be supporting a cleanse.
6wow. everything these girls do smacks of greed
7oh, how terrible.
8No thank you. I continue with my good foods and exercise.
9People fail to realize that if any diet pill worked as promised, there would be no way that the stores could keep it in stock due to the demand. Since I seem to see a lot of them still for sale, I'll let that speak for itself.
10I think this Hollywood family does not have integrity in the face of making some cash.
11agree with deanna. It makes me sad because it reminds me of the old days when I used to believe in bullsh*t stuff like this, although of course if there was pill or whatever that worked, nobody would be fat. I wish it were illegal to sell ANY weight-loss products, to be honest.
12Why do we have to keep going over this topic of discussion?
Lots of us agree these things don't work and we're not falling for it.
Annoying.
13I never took her seriously, as anything...
14I'm sure people are going to buy a diet pill from these girls who are so clearly out of shape.
15if anyone's seen khloe lately, there's mass speculation she may have an eating disorder... her arms are no longer proportional to her body.
16What wouldn't those greedy chicks do to make a few bucks? I'm betting they slap their name on a box of ExLax and call it "Quicktrim". Maybe they'll throw caffeine and green tea in it to make it sound legit, but yeah, I'm not buying it for a minute.
17Looks like they had a (liquid) business lunch with Gwyneth..
18lame
19Well, on a (morbid) positive note, maybe they will have a Fen-Phen type scandal and finally go away.
Sorry if I offend anyone for saying this, but, frankly, I think anyone who consumes weight loss products deserves whatever happens to them. It absolutely kills me when I see women taking diet pills, and this product seems to be no different.
20Ugh. That's awful! There are no quick fixes - just diet & exercise.
21You ladies seem to be jealous! Khloe is the bomb!
22While I understand the frustration of wanting to lose those few extra pounds, I have read enough health and fitness literature to know that this diet will not last. Whoever uses this will just gain the weight back and end up losing lots of money in the process.
23Toucan=Khloe
24ChocolateLove: For me it's not even about the fact that the weight loss is temporary that makes me so angry. I can't imagine how men and women can consume these products when there is so much research out there that shows the affects they can have on your organs!
I just wish people would stop being so lazy and live a healthy life. As Fit says, great abs start in the kitchen!
25Chloe is the bomb? For what? Is she talented? Smart?
26Why do we even give them any attention?
Awful
27Why would some fat sisters release a diet pill? That's an oxymoron.
28Theyre not fat! They have bodies! They have curves! i get so sick of people saying someone is fat just because they have thighs, hips, breasts, an ass, and aren't just skin and bones!!! *steps off soap box*...Anyway, thats my rant of the day, but here's my real comment: I would hope that no one would buy & use this product just because they're endorsing it. I mean, yeah, most of these "weight loss" items are gimmicks and easy get-rich schemes. I like the girls because they are very entertaining, seemingly smart, and strong women, but i'll pass on the product. Nothing beats smart eating and exercise !!
29Amber, "seemingly smart and strong women" do not market a product that is probably damaging to a person's health...not to mention self-esteem!
30there's no way these chicks could put out something detrimental to your health - like ephedra or phentermine. yeah it's named "Quick Trim" - it's a "diet" product ... so it's given an apt title to get it noticed. you think a s@#$ load of beauty products WOULD sell if they had mediocre titles and/or descriptions ( or does Lip Venom have actual snake's VENOM in it to plump ones lips? )?
31i don't expect to loose any weight from anything other than diet and exercise, but Kim and Khloe both like to come across as being as "human" as possible for "celebrities" ( C list or not. ) and it could be a decent product... like if it has green tea, B vitamins and / or fiber in it. just have to see when it hits the shelves.
what the hell hotinpink? theyre not fat u stupid hor
32soz hotinpink, ur half rite khole is fat but kims nt she just has a huge arse and giant (fake) tits
33sophieruth is a super classy chick! what a trucker's mouth...
34lol thats how the gurls in new zealand talk
35Seriously some of you guys talk about these girls like your next door neighbors or something. They don't appear to be fat to me and it also appears that Chloe has lost weight. Good for her! Good for them both! Don't hate *keep the peace*
36Full disclosure: I can't stand the Kardashians and wish they would just fall off the earth and never appear anywhere again.
That said: those of you going "eww they're so fat" are disgusting. Good God, if you morons consider these women "fat," what do you consider just "plus-size"--a size 2? Get over yourselves, you hateful little shrews.
37LOVE LOVE LOVE the Kardashian sisters.. They are the best!!Can't wait to try the QT hehe..
xoxo
38You women are full of hatred. Wow jealouse muchh???? Haters!
39Anyone else think "Quicktrim cleanse will be massive" sounds like a diuretic? Perhaps they're waiting for this magical product to be invented before they release it. They're pretty entertaining to watch but I think I'll skip the cure all potion and buy some veggies.
40I really am not concerned with that they are endorsing if someone is silly enough to waste their money on it . . . but I do think this is one of the craziest Fitsugar comments section ever! There's so many insults flying around . . . . isn't this a forum for intelligent fitness and health discussion and not name-calling, trash-talking, and random crazy nothings?
41Well, most adults know to be careful about gimmicky weight loss products BUT there are tons of young girls on Kim's site begging for MORE info and begging for store info..
there are at least 65 msgs on her site, I could not beleive it..poor girls will be killing themselves and the KarTRASHIANS willbe partying it up in Aruba..
there are people begging for more info...smh
its a kit or system, gel for cellulite, cleanse, pills for energy..and fatburners for pm I think...SAD
42Pathetic! Have these girls even attended college or taken any classes remotely close to fitness? Why would I buy a diet pill? Because I need an excuse to not eat right and exercise! Ladies, EAT 4-5x's a day, small meals only consisting of protein and veggies with a minimum of 1 gallon of water per day and I can GUARANTEE that combined with an hour and 30mins of exercise a day, you will drop 10-15lbs in at least 2wks!!!
43These girls are hot! I think all of the negative comments secretly wants to be like them you can here it in your blog.Just don't try the pills.
44Don't hate on them!
The kardashians are a great fun family don't hate them just don't try the pill it's anyways bs even if it works probably just a temporaly thing and ruins ur body to
45I think these girls are great! They are beautiful, rich & very bright. I think that all of you that are sitting around, posting negative comments about these beauties are absolutely pathetic. Regardless of whether or not the diet regimen works or not, if half of you could come up with a money making project, you would do just that. Instead, you are too stupid to get up off your lazy butts and do something other than going to work for someone else, living paycheck to paycheck, whsing you could afford to buy a new pair of shoes. Stop HATING! get a life. Most of you are probably fat & out of shape and are upset because you've probably tried every fad on the market and are still fat & nasty. If you're fat, do something about it, eat healthier. Stop going to Mcdonalds and Burger King, and feeding your fat faces. To the Kardashian girls, Keep up the good work and dont allow these no good, worthless lames sitting at home posting negative comments get the best of you, but I'm sure you gals can brush it off. Afterall, let them keep hating and doing nothing with their lives while you girls rack up the mils. The very ones on here posting all of the negative comments will probably be the first in line to get the quicktrim when it hits the shelves,lol Kindest regards
46-Shakira
OK, this thread has gotten ridiculous.
47no one is going to get anywhere by calling them names. weatehr you like them or not. chances are they have more money than you. and they are not trippin off what you have to say about them. look at them. they can have whatever they want. they can do whatever they want. sure they might be selfish. and trying to make money. but who the f*ck ISNT trying to make money thse days. your all crazy, neither are fat. im not saying im extreemly fond of them too. but they can have what they want. your all waisting your time on negative energy being put out. its not going to harm them lol. so chill.
48Ok, they are already RICH and Famous so its clear they dont need the money!!! SO everyone blogging is soooo jealous!!!! Stop hating! While yall stupid fat-asses are "eating right" and "working out" they are losing it quick! With NATURAL ingredients!AHAHAHA so suffer with your little work out losers! Read TIME magazine yall will be surprised!
49people need 2 stop hating cuz if u had the chance 2 sell sumthing n get money u would do it 2. Ilove the girls keep up the good work. the haters will always b there the have no life thats all they can do is hate
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