He took on big tobacco as the head of the FDA, then once out of the government Dr. David Kessler decided to take on America's growing obesity problem, focusing on the issue of overeating. His motivation was personal this time, having dieted on and off for years watching his scale yo-yo up and down.
In his new book The End of Overeating, Kessler explains why foods that takes you to your bliss point are not only preying on human biology, but these foods have also been engineered by the food industry to whet your appetite. Kessler lays out his arguments like a scientist, backing up almost every point. It is easy to get bogged down by these reports, but from them you learn how and why we crave sugar, fat, and salt. The author makes a point to reemphasize that eating more calories than you burn creates weight gain and that we wasted a couple of decades finger-pointing at specific macronutrients. Kessler also details the inner workings of the food scientist and research used to engineer food to ensure it not only tastes good, but will make you want to keep tasting until well beyond satiety. All in all, the book details why many Americans are obsessed and even addicted to food. To see what Kessler has to say about the actual process of ending overeating continue reading. He doesn't leave you stranded in the mire of food compulsion, he offers ways to break the cycle. It is not easy to break the addiction to food, you can't go cold turkey because, unlike cigarettes or booze, you cannot live without food. The process might be slow but you learn to use a different reward substituting unhealthy foods with healthy activities and healthier foods. Breaking a food addiction requires supportive environment and the book aims to help. If you are looking to change your relationship with food, this could be a helpful book for you.

Levi's
Pussy Deluxe
Tory Burch
immediately went to amazon.com and ordered it. sounds like an interesting read.
1Does anyone else find it ironic that there's a Pizza Hut "Big Eat, Tiny Price" advertisement directly below this post?
2Chloe, that is too funny!
I definitely will be reading this book! On my summer list, for sure!
3Chloe, my ad below was for Dove. Although that would be funny if I saw it.
I like the idea of this book. I may purchase it, the last food book that changed my life was Nina Planck's "Real Food: What to Eat and Why" and Pollen's "The Omnivore's Dilemma"
4I really like books about food for some reason
My ad is "Lose 21 pounds in 3 weeks!" Too ironic...
This sounds so interesting! I love books like this that have the scientific research to back up its claims.
5I think craving the carrot cake on the cover is a sign that I need to buy this book!
6We used to get food industry newsletters in the lab when I worked at a food factory and they were fascinating. They talked about how to make food more palatable to kids, how to make the mouthfeel better, what you could add to improve flavor, etc. They definitely know how to hook people onto the processed foods. That's why I don't eat much of them. I don't think anyone really gets fat off of eating too much celery...Doritos, maybe.
7Truthfully, this is something I already suspected based on my own personal experience.
By the way, the fast food industry does this, too.
8This looks really interesting - I suspected that goods were "engineered" to make us crave them, but I'd love to read about how it actually works. I'll definitely be looking for this book!
9This book was fantastic! Disturbing, but fantastic. And be prepared, there is a lot of technical jargon... if you have a background in nutrition or medicine though, it's an easy read.
10This book was fantastic! Disturbing, but fantastic. And be prepared, there is a lot of technical jargon... if you have a background in nutrition or medicine though, it's an easy read.
11I just bought it on iTunes.
Can't wait to listen to it on my run today! Thanks for
the share, Fitsugar!
12Smacks you should also read Pollan's In Defense of Food... great read.
13Hey Fitsugar,
I am already halfway through this. Can't put it down! It's a great read, and so educational about the physiological and neurological mechanisms behind food addiction! Please keep the suggestions like these coming!
14Seriously, how is any of this new information? Sugar is addictive. We have known that for a long time. Eat less crappy processed food and the overfat will become less so. Stop eating cake and drinking coke. It's not that complicated.
15Actually, anonymous 15, it's a little more complicated for people who have unhealthy relationships with food, i.e. overeaters, emotional eaters, and those who are addicted to food. Alcohol, drugs, sex - they all get recognition as being legitimate vices that people are addicted to. For some people, food is the same. Some people react strongly to the chemical rush from the food that soothes, and that's what some people become addicted to.
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