Let me guess -- these are the same guys who approved those horrible Hardee's ads with the half-dressed blonde writhing on the floor eating a nasty burger. And let's not even mention those Carl's Jr. ads with Paris acting like a starving prostitute who washes luxury cars for big, beefy meat sandwiches. What a world...

I'm so glad I'm not the only one who thinks those Axe ads are vile. I don't see anything wrong with this Dove ad. I've seen more flesh on prime time.

Personally, I love the ads. Those ladies are beautiful.

But I don't know what I would have thought of them when I was eight years old. So I can't imagine what a eight year old boy would think! He would probably think it was practically Playboy. So I don't know... how should we decide? Is TV for adults, or should it be acceptable for everyone?

We are never going to get rid of the "perfect" image the media tells us we should aspire to until we embrace the natural and normal beauty of all ages. How many years have we been forced to watch Herbal Essence beauties moaning in sensual delight, or watch suntan lotion commercials featuring bouncy bikini bodies? TOO LONG to object to a sensible ad depicting real living normal women?

The reason why the FCC and certain members of the public are uncomfortable with this ad is because these women aren't leggy, blonde, surgically enhanced 20-year olds. Like you said, Fit, if they were the same girls from the very sexist Axe commercials, do you *think* people would have a problem???

I think the ad is great. It's not sexually suggestive in anyway and it's not like they're showing any "private" parts. They can show violent video game advertisements and disturbing movie promos but they wont show this? I don't understand our society.

I dunno. First of all, I don't think it really crosses any major lines, but I also don't think it's because the FCC "can't handle" older women being naked. It's pretty much just that they're... well... naked. Beautifully, tastefully done as it is, you don't often see full body nudes on tv. Sure you see sort of suggested nakedness in body wash ads and the like, but rarely do you see the whole body. So while I don't see anything wrong with these ads, I'm not about to cry INJUSTICE!! either.

jianna, I kind of agree. I just think about my ten year old's face seeing something like that.

Not that I am offended by it, I can just see how some people could be.

But that is why we have this dear internet. To share marvelous pieces of advertising with all our mature friends.

jianna, i understand what youre saying, but i think the suggested nudity sometimes lets your mind wander a little more than this ad does.. you KNOW these women are covering their bits and pieces, and there really isnt anything wrong with this ad.

that being said, i think big brother is run by a load of prudes who probably dont even know what they themselves look like naked.

We see that publicity on tv here in Quebec... nobody talked negativly about it! People protests against Axe ads here, in newspaper, tv shows ect...

I'd rather have my hypothetical ten year old see this ad than a lot of other ones. it teaches celebration of what we have been given, which is a very important quality. my husband votes "should be aired" too. he likes seeing "sexy old people." Hee hee.

This just made me heave one big, huge sigh. Has anyone seen that documentary, "T

..."This film has not been Rated"? Sorry, accidentally posted. That's what this reminded me of. There's never any standard on what gets censored or not- I'm pretty sure I've seen just as much skin in lotion commercials before, but because those women were promoting the typical beauty standard, no one even THOUGHT about censoring those ads.

I love it. But I really do thing it's part of the online marketing buss - "oh LOOK at what THEY won't LET US show" sort of campaign drives viral marketing, which Dove has been succeeding at better than most companies I know. Their schtick is appealing but bear in mind - it's meant to move product, and does. This is one for the textbooks of great examples of backlash marketing.

Now I have to go reapply my anti-aging lotion.

I don't live in America, but I see nothing wrong with this add and if they are so concerned about young people seeing it, why not have it play after 9pm at night, when most youngsters are in bed. For crying out loud we have an anti-smoking add here where you see an artery being cut open and fatty deposit being removed (granted it has a 15+ rating and is shown after 9pm) but I would much prefer to see this add than the one we have here.

I don't think there's anything wrong with the ad but people these days get offended by anything sexually related so I guess I can kind of see why they can't be shown, but then again the axe ones are just as bad and so were the herbal essences ones with the women moaning.

I have mixed-feelings about this ad. I really don't think this is what people want to see, but just because of that, I don't think it's crossing the line. They should just choose wisely when/where to air it. I don't think this would be an appropriate ad during a showing of My Super Sweet 16, nor Rap City on BET.

There is absolutely NOTHING WRONG with these ads. Im so frustrated by this country's standards. We are so against nudity even though a naked body is the most natural thing ever (you come into this world naked). Movies that have nudity are more likely to get a stricter rating than violent movies. Seriously their is a huge stick up the USA's ass when it comes to nudity. Maybe if people were more exposed to different types of bodies this way then there wouldn't be this crisis of people hating their bodies.

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I hate those Ax ads. First of all that stuff STINKS. Second they are totally degrading to women. There is one ad with a guy playing strip poker with three girls. So the FCC is cool with stripping but not natural beauty

I agree with the majority. I don't see anything wrong with this add. In fact, it's much more tastefully done than a lot of the commercials seen on television today. There is nothing sexual about it, and all the women are beautiful.

They're airing it here in Sweden, and I haven't heard of any complaints so far. I don't see what the fuss is all about. Gee whiz.

we have those ads on tv here in europe. there has been no discussion about them whatsoever.
after all, it's ridiculous to sell anti- (or pro-, in this case )age products using a 2o year-old model.

it's a smart move on their part, i can imagine that their target audience loves these ads.

They are airing this spot in Germany for months now and I have not heard any discussion about it at all.

I think it's great. I also think that if children were to see older people proud of their bodies and comfortable in their own skin it is very positive message to send (unlike the almost porn on mtv and the medias constant obsession with weight).

I don't live in US but it is beautiful

oh and nothin wrong!

i find it distressing that carefully covered, classy looking women with big smiles who are proud of their bodies are censored, whereas young bubbly big chested scantily clad woman are portrayed using sex as a ploy or a tool are acceptable, even encouraged tv medium. the folks at the fcc really need to take a step back and look at the bigger picture. no pun intended.

There would be an issue if this was not done tastefully. But it is tasteful, so theres no problem to dispute!

lol. I guess the council is mostly male. This ad is of beautiful, tastefully naked, older women. But naked women = sex toys, and through that lens this commercial sexualizes our mothers.
I must be missing something.

I see absolutely nothing wrong with that ad, especially when you compare it to the over-sexed ads that are allowed on TV everyday.

I agree with the above comments about what IS aired, while this can't. The commercial isn't full of sex appeal, so of course it isn't worthy. Let's fill commercial airtime with the GoDaddy.com and Victoria's Secret commercials instead, because those are so much better for everyone! Why should we promote a healthy body image when we can just focus on how the rest of us don't look like lingerie models?

i would much rather watch this ad than one for MTV's "Scarred" - where you see people fall and break their ankles and such.

This is much less offensive than RGX girl shoving her chest into my tv screen. I started using Dove's Pro-Age beauty bar, and it's awesome, by the way.

I love this ad.

I do not think there should be an issue with these women being nude, this is FAR LESS sexually insinuating that ANY OTHER AD, WHETHER THE WOMEN ARE CLOTHED OR NOT.

How does this differ from say, an oil of olay moisturizer commercial where a beautiful naked women draped in only a sheet is caressing her freshly moisturized leg and shoulders ?!? I think that is good comparison, no one worries about little boys think about those commercials do they ?? I rest my case
OH and don't even get me started on those axe commercials, i LOATHE them lol.

i love the commercial... it shows us what real women look like and to be proud of how beautiful aging is..
it's sad that the FCC has a problem with this, but not with other commercials out there.

I hope that when I reach that age, I look that good and feel that comfortable in my own skin. The commercial was beautifully and tastefully done, and I think it should be aired. It's refreshing to see women portrayed as beautiful without being sexualized.

I LOVE it and I hope I look that great and feel that great when I reach that age. It's terrible that they won't show that commercial but they will show 20 other commercials for weight loss with women showing more skin than these women are.

"am" - I am assuming you were talking about my comment since you used the 10 yr old thing. I just wanted to add that I DO have a problem with other commercials, too. That's why if it were up to me, I would question putting this on the air - only because that would seem hypocritical because if I were in charge, you'd have to pay for special channels to see naked, whorish, or otherwise distasteful images. Because if it were up to ME, regular free tv would be a LOT more censored for violence and sexual content. But it's not up to me. I do agree that this is much better than a lot of brands' commercials, though. Still would feel weird watching it with my kid.

I would say they do cross the line if we didn't have a double standard going on with the other commercials you all mentioned. Have to keep it fair and balanced, so air them!

I live in the U.K and this ad is aired over here with no issues. I don't know what the US's deal is with it... :S It's sad they'll show these teeny tiny models in bikinis in beer ads, but when it comes to real women, Ohh censor that!

Oh honestly, when will people stop being such prudes? This is ridiculous!! What's so shameful about tastefully and respectfully portraying nudity while simultaneously celebrating beauty at any age? People who object to this are the same people who chop the you-know-what's off of classical Greek statues. There's nothing here we need to shield anyone from, children included. If a child sees this on TV and asks their parents about it, and the parents are that uncomfortable about it, well then I don't think the child is the immature one.

Hi,yes I,don't find this ad nor tv commercial offensive and it
should be aired.I,find it brave just for those six women to
pose nude.Knowing what type of criticizm they would face.Nudity
don't have to be a bad thing.

Somepeople find it ashameful disgrace to be naked.There's ways
of looking at this sitsuation,many call it dirty wrong,even a
sex ad.

Now take a look at many seminude ads,from lingerie,bodyspray
bodylotion.And many ads of sort have and still air on television today.Also Dove's earlier campaigns women well younger women pose in their panties in several commercial ads
I'm,not against that.

So who's to blame Dove Proage,Fcc,or the six women who model
for Dove new product.I,support it and I,encourage beauitful
natural women young or old.At 45 I,appreciate myself much more
and too bad Dove Proage tv ad was banned.
Thank You
Jeannetta