Calories, and if it passes that test I go to Ingredients - after that test I check carb/protein/fiber ratios. I'm a little ocd, but I'm also trying to lose weight.

It used to be calories, but lately I find myself looking at fiber first (depending on the product, obviously).

calories, and serving size

I do the same thing. Calories are first on my list, followed by calories from fat, then total fat. Usually if it passes the calorie requirement, I'm happy.

Alot of these are important to me. I thoroughly read the labels, because I like to know what I am putting into my body. I only buy organic foods, so usually there are no strange ingredients in them, but I always check. Also, all aspects are important to me- healthy fats, low sodium and sugar, high fiber and protein, no cholesterol, etc.

ingredients, then calories, then fat, then sodium, then sugar... if it passes all that it usually goes in my basket!

Calories, then serving size.

#1-calories
#2-serving size
#3-ingredients
#4-calories from fat
#5-amount sugar
#6-carbs and amount of protein (if all of the above requirements will pass the test:)

Calories, fat calories, serving size, sugar content, the rest of the nutritional profile, ingredients. Basically, everything!

Definitely calorie and serving size. Some of the cereal have same calorie, but the serving size is 3/4 cup on one and then 1 cup on the other.

Hello? SERVING SIZE. How much applies to all the rest of nutrish info?

Calories, ingredients then fat.

I check for obvious wheat and gluten ingredients and hidden wheat/gluten (starch, coloring, textured vegetable protein, 'flavorings'). Then I check serving size, fats, sugars, etc.

Gluten-free, non GMO, organic, etc. are always a win for me.

I check ingredients first and foremost. In my opinion, who cares if the products looks good on paper (calories, protein, sugar...ect). I'm way more concerned in whats inside. Like the fact that stuff with fake sugars and such looks great on paper (low in calories, low in sugar, lower in carbs) but there is no way in hell I would put that evil junk in my body.

Check the calories, then the amount of fibre.

Here everything is measured in 100g, so how many calories are in the serving size is entirely up to you.

Ingredients: the less fake stuff the better.

Fiber, then ingredients.

I always check the ingredients first. if that has something I dont want on it no point of looking at anything else.

I look at sodium and sugar first, then calories.

I used to look at only calories...now I look at EVERYTHING! First calories, then check the fiber/protein...portion size...ingredients...everything is important to me!

Serving size -- the rest of the info is fairly useless without context.

FIBER!!! I have IBS and after my colonoscopy and meetings with my doctors, they said that fiber is soooo important. I try to eat a decent amount, and if i don't have a lot that day I usually eat a fiber bar

Serving size

It depends on what I'm looking at. If it's something like cereal then I look at fiber first, then sugar, calories and fat. If it's something like crackers or soup I check the sodium content then the serving size.

Ingredients
If there are no animal by product and no Trans Fat I'll most likely eat it

I usually look at serving size first so I can put all of the other stuff in perspective...calories/fat/protein/fiber/etc. don't mean anything if you don't know the amount of food it's referring to!

Serving size first, then calories, fat, and fiber. Then I do a final check to make sure there is no (or virtually no) saturated fat and to see the protein.

calories and serving size, then sugar, total fat, carbs, etc

i check all of these, but first off is always ingredients-if there are no animal products or "fake" ingredients in it, i move on to calories, fat, sugar, fiber, etc.

calories, then serving size, then fiber, then fats and how it is divided between saturated, trans and unsaturated, then carbs, protein, sodium.

I look at calories first, then serving size and then make sure it's not loaded w/ saturated fat!

I'll usually look at the sugar, fat, & sometimes the sodium content first, then ingredients. If a product claims to be organic though, I'll read the ingredients first.

Ingredients, then trans-fats, then the rest of it.

I generally check the calorie count first, then I check, in order: ingredients, trans fats/saturated fat, sugar, fiber, protein, sodium. Most of what I eat doesn't come in a package with a label, though, which is probably more what we're supposed to be eating

calories then protein because i'm a vegetarian

Calores first but I always look at everything.

1. Carbs
2. Sugar
3. Fiber
4. Ingredients (nitrates, starches, hidden forms of sugar)

I look for serving size. I used to get excited when I saw that something was only 100 calories before I realized that it was usually for like one chip.

the serving size

first thing i look at is the ingredients. i'm into whole grains, so i make sure that it is actually whole grain. then i look at serving size relative to calories, then protein and sodium.

1. sugar, if there's to too much sugar I usually will stop desipe the number of calories. Also not artifical sweatener, yuck!
2. sodium
3. calories
per a container not just a serving, in case I go over board.

I check the fiber and sodium first of all, but I also check out calcium on my dairy as my family as a history of osteoporosis. I will look at the ingredients list too, I try and minimize the amount of numbers I eat. I always compare per 100g though not per serving size as these can differ from product to product. Especially with cereal.

Protein. I rarely buy processed food but if it's reasonably priced and good quality like Kashi, I'll consider it. I'm not a big eater so can use the calories.

I, like many others mentioned, also do the calories, serving size check first. Then, depending on the food I will check for protein, sugars, or fiber next.

Everyone seems to be in general consensus about calories first (which I, of course, agree with). I never really check the ingredients too much, which I suppose I should start doing. I just know that "pure" foods/organic foods are much more expensive and as a college student, I can't afford to spend that much on food. So I know a lot of times when I buy my food, they don't have the best ingredients
But after calories, I check fiber, since that is the one thing I'm obsessive about. Then protein. Then fat. Then sugar. etc etc

Ingredients- they tell you what you're eating better than anything else .Next I go to protein. I am so pregnant!

I think organic foods will fall by the wayside as we go through this recession/depression. It's just too expensive.

Calories, serving size, fat, protein

ingredients first, calories last. the calorie count doesn't mean much. i mean, a can of soda has fewer calories than a chicken breast...

calories are the first thing that i look at when i'm reading a label and then it's the fat content.