I made an interesting discovery at the grocery store the other day. Chips and salsa are something I like to have on occasion and I typically buy some au natural chips. My husband, however, prefers Tostitos, and is relentless about voicing his preference.
This time I gave into him, but then I noticed Tostitos is now making a Multigrain variety made with whole oat, whole wheat and buckwheat flours - this was written in a nice font on the front of the bag. So, my hubby got his Restaurant Style, I got my Multigrain - both of us satisfied that we got our way.
The problem happened when I got home and actually read the label -- Not only is the main ingredient of these chips still corn, but the Multigrain chips actually have more calories, fat, sodium and sugar (10 more calories, 1 g fat, 15 mg sodium and 1 g sugar per ounce) than the Restaurant Style chips. I realized that while the Restaurant Style chips are probably more healthy, better tasting and cheaper, Tostitos is marketing toward people who, like me, are easily drawn (like a moth to a flame really) to labels like 'Multigrain' even if it is not in fact healthier. Sure, there is a bit more fiber (1 gram) in the Multigrain chips, but let's be honest; I am NOT eating tortilla chips for their fiber content. What's even worse? Now my husband thinks he is the authority on eating light. Twist the knife even more....
I have decided to take this incident, as I did my tequila to wash down all those chips, with a grain of salt. I should have known better, but I have learned once again to always read the label. And that when I want tortilla chips, I will just stick to the regular tortilla chips from here on out and eat them in moderation.
Make Up For Ever
Lom Bok
D&G
That's sketchy marketing on their part! I wouldn't have read the label, but gone directly for the multi-grain version too. Lesson learned there I guess. Thanks!!!!
1that explains why they taste so good
2I noticed that too on those bags....thats why i didn't buy them...Guiltless Gourmet Organic Blue Corn Chips, 110 calories for 1 oz. and totally yummy.
3My favorite are the Baked! version, but those are hard to find. I think they stopped making them because they came out with the Scoops. But the other kind, the only ingredients are "Corn, Salt."
I've been fooled before, so I always check to see if they're as healthy as I claim before I buy them. New products get me all excited, so sometimes I end up really disappointed.
4as healthy as *they* claim...
5I love chips and salsa -- and those multigrain Tostitos are yum yum. But I just stocked up some organic bags of corn chips from our Earth Fare. I guess I'll skip those multis. For the time being, anyway...
6that's crazy! i've been buying tortilla chips lately because i make guacamole pretty much every other day, and i glanced at those multigrain chips but decided to get something cheaper. good thing i didn't get those! i usually always check the back and compare.
7i like the baked ones too (utz brand minis!), or the snyder's brand multigrain. they still have that yummy multigran taste, but they're not quite so greasy.
8I absolutely *love* the ones flavored with a "hint of lime." I go through a bag of those without breaking a sweat.
9The multigrain ones are very good. I didn't read the bag either. They definitely are playing on peoples urges to grab healthy stuff.
10That would definitely piss me off too! That's why I make it such a big deal to read the nutritional info FIRST before buying/trying anything new!
Those sneaky...
11Thats pretty enraging.
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