A new marketing campaign from the
New York Department of Health has one message: “Read ’em before you eat ’em.” The Health Department is trying to help New Yorkers use the calorie posting rules to their advantage when it comes to making smart food decisions. The advertisements are being posted in 20 percent of the
subway cars and I'd be interested to see if the ad campaign really has any effect on anyone. Though I do like that they picked food items that some folks consider healthy like a large apple bran muffin and the chicken burrito.
Killah
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