I am not in the habit of eating at fast-food joints regularly, but when traveling sometimes I just can't avoid them. Next time I'm on the road, I will be looking to feed my family at The Counter. 
New on the fast food scene, The Counter is going to revolutionize the way we eat burgers. With over 312,120 possible burger combinations, this restaurant allows you to customize your meal anyway you like.
Using a clipboard menu, you build the burger exactly how you want starting with the protein: certified humane beef, turkey burger, veggie burger, or grilled chicken. There are 10 cheese options, and you also get to choose five toppings from a long list including carrot strings, dried cranberries, hardboiled eggs, avocado, and sun-dried tomatoes. Further customize your burger by selecting a sauce and bread. I love that there are healthy choices in each category so you're not just stuck with beef high in saturated fat, iceberg lettuce, and a white flour bun.
To see a sample of their menu read more.
Pretty inventive, huh? With all these choices it's possible to create a uniquely delicious burger that's also healthy. Locations are cropping up all over the US so I'd definitely choose The Counter over Mickey Dee's any day. Have you eaten at The Counter? If yes, tell me what you thought in the comments section below.
Luella
Balenciaga
Buti
This sounds delicious - I'll have to try it the next time I'm in the Bay Area.
1Wow, this actually sounds pretty good.
2Cheeseburgers are my favorite food. I wish that I wasn't on the opposite coast from this, however, if I was there, I might have to eat at In and Out everyday!
3Best. Veggie Burger. Ever.
Seriously, they make the veggie patty in-house with loads of veggies and whole grains (I think bulgur) and it just melts in your mouth.
4I like it. I'd definitely have a veggie burger from there.
5Oooh - they have one in Hatrford, CT. Totally going to try it next time I'm there.
6Oh sweet, there's one in my home town! Maybe I'll grab a veggie burger when I'm home for the holidays
Or I guess I could just go next time I'm on the west side...
7None near me. That's a bummer. They use Tillamook Cheese which is my favorite in the world. (Probably because I'm from the NW)
8aww, boo! come to the east bay! i'd love to try this!
9I also steer clear of fast food, but this looks fun and yummy! None in Ohio yet or in the "Coming Soon" list. Maybe eventually.
10There's going to be one in the county across from the one I live in. I hope there's one here too. The biggest mall here would be a good location.
11YUMMMMMMM!
12this place looks REALLY great! Too bad there's none near me or even close to NYC.
13YAAAAAAAAAY theres one not too far from my home.....im taking hubby there soon
14thanks Fit!!!!!
Love the counter! And even thought they're not so healthy...I love their fried pickle chips too
15Few things-
16This place is fabulous! Custom burgers there are the best.
It is NOT fast food- it is a restaurant.
It is somewhat expensive for a burger, so not an everyday thing.
What a great idea! The Burger of the Month (Greek lamb burger) sounds bang-your-head-on-the-table delicious!
17Holy cow! i just saw this on Friday over in Santana Row. Walked by to go to Wahoos for some fish tacos, but The Counter looked pretty busy. People were waiting outside for tables. I will definetly give it a try next time I'm over there.
18That's wonderful. I can see this chain succeeding nationwide too.
19It is SO delicious! And then add in the onion strings (fried, so they're unhealthy and not quite right part of the "fit" part of fitsugar) are absolutely delicious.... But the grilled chicken sandwiches are really yummy too.
20None by me- but plenty by my bf! Finally, a burger joint we can both agree on! I'm a vegetarian, and In-n-Out and Burger King, and traditional diners just don't cut it. This will be perfect for when we're both craving a burger. Thanks for the heads up Fit!
21I haven't eaten there yet but my health-concious friend did and she really liked it. I will definitely check it out some time soon!
22Sounds yummy, but I don't think there's one near me.
23I'm totally checking out the Chicago location. The veggie burger sounds great!
24This sounds so good! I wish there was one near me!
25why is the only city they exist in in Texas is Plano? It's so small! COME TO AUSTIN OR HOUSTON PLEASE!!!
26The burgers look excellent, and I am totally into the sweet potato fries (YUM!), but beware vegetarians: the veggie burgers are dis.gust.ing! Totally and utterly gross, and I am not one to turn my nose up at veggie burgers -- as condiments for yummy toppings and sauces, it takes a lot to offend me, but their homemade version does the trick.
27Delicious! Wish there was one nearby.
28Yummmm I love the counter!!! The burgers are huge and delicious and the toppings are so flavorful and yummy. And their sweet potato fries are sooo goooood. We don't eat there too often though because we always eat ourselves silly.
29Oh my god that place looks amazing! And they have a location nearby. How have I never heard of them before?? I need to check it out immediately.
30i think that this sounds like a good idea to meat eaters, but here's my question - will it really make money? i think that one of the things that i've learned from watching endless episodes of KITCHEN NIGHTMARES is that if you have too many choices, then you can't possibly make any money - so allowing people to choose from a million different options means that there's more 'make it now' type situations than being able to somewhat prepare ahead of time. we'll see how this catches on.
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