So is it as bad as I thought it was?

Yes.

If not worse. These ads have really been irking me, but I've just been hoping people aren't as gullible as the HFCS producers think they are.

Gosh, I can't stand those commercials!!! That's like the gas companies saying that they are trying *really hard* to find different fuel solutions. LOL.

What bugs me is when there's HFCS in foods that don't need to have any sugar at all. Why is it in my bread? When I make bread in my bread machine, I don't use any sweeteners (except maybe honey) and certainly don't miss them!

so true! it's in so many things that don't seem to need it. I guess they just add it in to increase shelf lives?! those commercials are so upsetting! i just hope people who see them are educated about nutrition and know that since the corn companies themselves are making the commercials for HFCS that it's probably biased!

Once you start reading ingredient labels, it's really surprising how much stuff has HFCS. Basically all my favorite things to eat and drink, haha! So finding something that doesn't have it in is almost like a victory, it seems, when you're trying to not eat so darn much of it.

UGH. My roommates all make fun of me because when those commercials come on I always throw things at the TV. I have IBS and try to completely eliminate HFCS from my diet but it's so hard!... I find HFCS in everything these days... jellies, canned soups, breads... ugh.

i truly find those commercials repulsive. It make me want to avoid HFCS even more! I hate deceptive ads. How can one moderately consume HFCS when it is in every processed foods?

I disagree with those ads, too.

Generally, I avoid high fructose corn syrup. It's high glycemic. I shy away from high glycemic foods. I get most of my sugar naturally from fresh fruit, veggies, etc.

Ok, i thought i was the only one that got irked by those adds.

They make it sound like HFCS is a good thing and that people should do their research before badmouthing it, but *most* people won't do research on it cause we're so damn lazy and that's what the ad campaign is counting on.

It's the old "oh we saw it on a commercial so it must be true" mentality of the majority of americans. (i know it isn't THAT bad, but some people out there . . .)

Thanks for the update Fit

I've been knowing that it's bad, then when I saw the commercial I got even more disgusted because they make it sound like it's good! And yeah, so true about how it's in a lot of foods that it doesn't even need to be in!

HFCS is the new MSG.

Those ads are awful. They're so misleading.
I'm a chemical engineer with a research Master in food science; I'm informed and I keep myself updated so when I see those ads I get so mad."Moderation"?! When HFCS is in almost every single processed product? I would say "define moderation" - if they are OK why don't they give a maximum recommended daily intake, like those required by for fats, etc.?

there have been SO MANY commercials lately about this 'substance' and i think that it's because no one really knows much about it so there are a lot of misconceptions. i guess it's always a good thing to know what you're really eating or avoiding that way you can be more educated about your choice rather than just doing what you grew up being told...

"The truth is though that HFCS is not chemically the same as sugar. Sugar is sucrose and HFCS is made from glucose and fructose, but not a single molecule of sucrose. Fructose turns into fat in the liver, which is not healthy because it is not broken down earlier in the digestion process. "

Sucrose is one molecule of glucose and one molecule of fructose. It is not difficult to turn sucrose into something chemically identical to HFCS (with separated glucose and fructose). Its called 'Invert Sugar' and is generally used when sugar is required in commercial food recipes. You can do it at home by boiling sugar with a little lemon juice.

Your body cannot digest sucrose per se. It chemically severs the molecules and treats them exactly the same as HFCS.

The problem is not HFCS or Sugar it's both of them because both of them contain fructose.

Food manufacturers put HFCS in lots of foods that are ordinarily not "sweet" because it helps make food more palatable, supposedly. I'm pretty sure that's why Americans prefer our foods so darn sweet...in countries where HFCS isn't so cheap and available, people don't eat food that's very sweet. That's one of the reasons those stupid ads bug me...they say "it's OK in moderation", but food manufacturers put it in absolutely everything. Also, it promotes eating processed foods...the one mom is pouring her kids a glass of basically HFCS, food coloring, and water and the other mom says "Wow, you don't care what you feed your kids, do you?" Because yeah, it's not just that it has HFCS in it, it's that it's NOT EVEN REAL JUICE.

So yeah, the main way that I avoid HFCS is to try and avoid processed foods as often as possible.

I try to avoid it whenever possible, but I heard that if it's not listed in the first 5 ingredients, then there shouldn't be to much of it in the product. Also, avoid hydrogenized foods as well.