One of my running goals is to run a little faster and I've found that when I run outside alone, I'm not that motivated to push myself. When I run with someone else, whose pace is slightly faster than mine, it totally encourages me to kick it up a notch and keep up. So if increasing your speed is something you want to do, find a running buddy who'll give you that extra push.
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Funny, it works the opposite way for me. My friend runs faster than me, and I ended up exhausted and usually stop pretty quickly. But if I run on my own, when I get tired I can just slow down a bit for a min, and end up running much longer.
1Guess I'm not used to running yet.