I've told you how much I love NuMetrex's fabulous heart rate monitoring sports bras [0], but I just found another reason to love them even more.

In honor of American Heart Month, they've designed a limited edition red NuMetrex bra ($49.50). A donation of $5.00 from the sale of each bra will go to the American Heart Association’s Go Red for Women program. Buy it directly from the NuMetrex site [1].

So go ahead and get yourself one, it's now a matter of the heart.